Design of Thien Nhan Private Kindergarten brand
Designing a brand identity is a very difficult job but is often faced by many designers. Personally, I prefer to design small products rather than making a brand identity because making a brand identity often takes a lot of time, requires a lot of brainpower and is also high pressure. Not to mention many demanding customers and inconsistent aesthetics make many revisions inevitable.
Last week, I completed the brand for Thien Nhan Private Kindergarten. Today, through this article, I want to introduce it to you. I hope to receive many words of encouragement and positive comments from everyone.
Brand logo
This logo I built the symbolic image of 2 cute little yellow bees playing in the sky. However, the clouds are no longer white or blue but are floating yellow clouds.
Webdemo.com—Brand-Identity-Design
The two yellow bees are built with extremely simple but recognizable motifs, very close and familiar to preschool children. The shape of the bees is also very cute and funny with a plump body, short wings, and a smile.
The title text is “Thien Nhan” using the color range of the seven colors of the rainbow. The rainbow color range is also a color range that is very familiar to children. Bright and fresh colors are also easily recognizable features in designs for children, especially preschool children.
The logo’s slogan is “Giving love – Receiving happiness” which is also built on a fat – low and very cute font.
Please see more mockup images of the logo:
Webdemo—Design-brand-identity-set-for-Thien-Nhan-Private-Kindergarten
Webdemo.com—Design-brand-identity-set—private-kindergarten
Webdemo.com—Design-brand-identity-set—Kindergarten
Webdemo.com—Design-brand-set—private-kindergarten
Office Publications
Because it is a Private Kindergarten brand, office publications are given special attention. Among them, I would like to introduce to you the main publications such as: Name card, letterhead, envelope, …
NameCard
NameCard uses 2 main colors, yellow – white, as the background color of the 2 sides. Each side will present a reasonable layout, using the cloud motif as a repeated recognition mark and to create a unique layout for the Namecard.
The front of the Namecard is a yellow-orange background with a hazy honeycomb hexagonal pattern above. The focus of the design is the Thien Nhan logo.
The back has a white background, the yellow cloud block is placed in the upper left corner for decoration as well as creating a background for the small logo inside. The right part is the content of contact information and address.
Webdemo.com – Namecard for Staff and Officers of Private Kindergarten
Design information:
Software: Adobe Illustrator CS6
Size: 90x55mm
Color system: CMYK
Font used: Iciel Gotham
Envelope – Letterhead
For the letterhead and envelope, I also use the yellow – white theme color blocks to create the background. Thereby processing additional blocks of information and other motifs to complete the work.
Please see the layout of some office publications below!
Webdemo.com – Letterhead brings a sense of formality and politeness to the recipient of the letter.
Letterhead design information:
Software: Adobe Illustrator CS6
Color system: CMYK
Size: 297x210mm
Font: Iciel Gotham
Webdemo.com – Small envelope 22x12cm – Thien Nhan Private Kindergarten
Webdemo.com – Small envelope (22x12cm) and large envelope (34x24cm)
Webdemo.com – Envelope and Namecard – Thien Nhan Private Kindergarten
Webdemo.com – Office stationery set Thien Nhan Private Kindergarten
Envelope design information:
Software: Adobe Illustrator CS6
Small envelope size: 22x12cm
Large envelope size: 34x24cm
Color system: CMYK
Font: Iciel Gotham
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